We surveyed 4,213 Americans on money, investing, and financial goals to find out which issues investors care about most.Explore the results
Americans are living longer and navigating a market environment where it is increasingly hard to find returns. Many investors are worried about living comfortably in retirement. Others still are overconfident—feeling that they are making the right investment decisions, even though their current investments will not yield the income they expect. One of the most common obstacles: holding too much cash.
Americans are quick to embrace new financial methods and technologies—but not always their underlying strategies and attitude about money. We’ve widely adopted online banking, and most of us use the Internet to help with financial decisions. But when it comes to investing, Americans have difficulty adjusting to today’s realities of longer lives and lower yields.
Our research revealed that generations have varying feelings about their financial prospects, with Millennials the most optimistic, and Boomers the least. Millennials are the most highly engaged group, but have high reliance on cash and a cautious view about investing—perhaps from witnessing the impact of the financial crisis on their parents.
87% of Americans engage in financial activity online
60% of Americans have started to save for retirement