What Are Investors Thinking?

The 2015 BlackRock Global Investor Pulse Survey

We surveyed 4,213 Americans on money, investing, and financial goals to find out which issues investors care about most.

Explore the results


Longer Lives and New Challenges

Americans are living longer and navigating a market environment where it is increasingly hard to find returns. Many investors are worried about living comfortably in retirement. Others still are overconfident—feeling that they are making the right investment decisions, even though their current investments will not yield the income they expect. One of the most common obstacles: holding too much cash.

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Evolving from Savers to Investors

A focus on discipline but not growth

Americans are quick to embrace new financial methods and technologies—but not always their underlying strategies and attitude about money. We’ve widely adopted online banking, and most of us use the Internet to help with financial decisions. But when it comes to investing, Americans have difficulty adjusting to today’s realities of longer lives and lower yields.

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The Rise of the Digital Investor

Technology is changing every aspect of our financial lives—from the way we transact to the way we make decisions about how to invest. Americans are quickly adopting technology as an indispensable part of saving and investing.

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Some Things Change, Some Stay the Same

Our research revealed that generations have varying feelings about their financial prospects, with Millennials the most optimistic, and Boomers the least. Millennials are the most highly engaged group, but have high reliance on cash and a cautious view about investing—perhaps from witnessing the impact of the financial crisis on their parents.

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5 Types of Investors

The five types of money management personalities

Looking into Americans’ relationship with money reveals that there aren’t just strengths and weaknesses in how people approach money, but distinct types of money management personalities.

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